Nu New York is a French fashion brand and retailer with stores in Union Square and other locations around New York City. I was commissioned to shoot fashion photography for their new lookbook and for posters to be displayed in their stores. They idea was to shoot street style fashion in and around the Union Square area, as well as shooting in an office space. The models for the shoot were the lovely Melina DiMarco and Alexandra Chelaru. I wanted the final images to have a distinctive, classic look, so I photographed on Tr-X black and white film using a medium format Mamiya RZ67. The RZ can be a pain to use on assignment, as it’s quite heavy and difficult to frame at times, but the results are worth it. Above are my favorites.